How many times have you visited a website, found the information you wanted, and left to probably never return again? What if that website had a booklet they wanted to send you full of useful information you could really use? Maybe you’re a dentist and the booklet is titled “Ten Easy Ways to Brighten Your Smile and Prevent Cavities You’ve Never Heard of”. Do you think someone might give you their email address if you emailed the booklet to them right away?
Now you have their email address, and you periodically (you don’t want to be a nuisance) send them an email announcing an updated tip on your website or attach your monthly newsletter.
What if they send that booklet to a friend, and it has your name, number and email in it. If it proves useful, they may visit your website and office and become a patient.
Lead capture strategies can prove very effective in communicating your message and promoting your business.
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